think IP on chain is consistently interesting, but where many focus on content/IP/data on blockchains I think bigger play is how capital/revenues/dividends kick back to consumers/investors. 

so the media itself isn't as critical to be on chain, whereas capital formation is.

agree, i think the novelty is delegating the current manual friction related to monetisation, licensing etc. to smart contracts. 

only meaningful value i see with putting the "ip object" itself onchain is being able to handle/enforce disputes etc. 

but, that can be bypassed anyways (similar to "copy paste this nft"), unless the *whole internet* runs on the same ip management system, which seems unlikely.

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what few realize is business models have driven product strategy/innovation in media for... forever. so the biggest catalyst for crypto to ignite a flame under media is to offer economic mechanics that 1) work 2) differentiated from ads/subs/the standards