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Esther Ⓜ️
@commin
When comparing discount terms, 7% off vs. 6.8% off, which is more attractive? Marketing and consumer psychology suggest that the latter is more appealing. But why is the lower discount more attractive?
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BoriBori
@boribori.eth
I haven't studied consumer psychology, but I don't understand it at all 🤔
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Esther Ⓜ️
@commin
When consumers are presented with a specific discount, they perceive it as short-lived and unlikely to return.
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