$DEGEN

When comparing discount terms, 7% off vs. 6.8% off, which is more attractive? 

Marketing and consumer psychology suggest that the latter is more appealing. But why is the lower discount more attractive?

I'm Alina and this is my first and favorite social network. I'm /build my happy life

Unfortunately, a precise discount rate leads consumers to believe that the discount will be short-lived.

When consumers are presented with a specific discount, they perceive it as short-lived and unlikely to return.

I haven't studied consumer psychology, but I don't understand it at all 🤔

Are you inducing me to think of a bigger discount by setting the decimal number to 8, which is higher than the 7% mentioned earlier?