“Category kings” often aren’t the best product in a category.

Apple doesn’t make the most advanced phone.

Bitcoin is not the most advanced blockchain.

McDonalds doesn’t have the best quality burgers.

America doesn’t have the most advanced society.

Benevolent internet pseudonym. AKA @boredelonmusk elsewhere. Founder of EDISON and proprietor of fun. https://edison.wtf/


They're often the best marketing in a category

Elon isn’t the most advanced Elon-themed poster

Obvious point - but really depends on the axis by which you measure "best". Factors that drive popularity (not "quality") seem to be aligned in all 4 cases.