Feel like “Consumer crypto” is ironically terrible branding wrt consumers

“Consumer” gives “Exit liquidity”, “sterile productive users”
 
“Crypto” gives “Vague nerdy finance” and “Hot new ponzi” 

I get that it’s a matter of target audience & intent but I think we can do better idk

mostly crypto | helping founders /seedclub | hosting /liquidculture | writing in /words | all the things https://linktr.ee/benroy.eth

Co-Founder @shillr • /shillr | Accidental art collector & onchain permaculturalist | Serving /vaas | 🌱🌐 www.shillr.xyz

Conversation Artist l Director of Media @shillr

“web3 = euphoric grift”- that’s so painful lol

Wasn’t prepared to think about our industry’s branding at 1230am tbh