Len's branding absolutely destroys WC's branding, but nobody seems to gaf about Lens. I don't know anyone irl or in my crypto circle that uses it

Goes to show that you can't build a product off polish alone.

https://x.com/benjitaylor/status/1898059579222642766

consumers don't care about branding in social products

Working on Farcaster and Warpcast. Longer thoughts at https://dwr.email

Consumers do care about branding, especially as a top-of-funnel driver for awareness.

Lens had a subpar product and subpar community, which is why people didn't stay nor care about it.

/ted | exploring the onchain frontier | surfing @ venice, ca | eating @ gjusta / gjelina

good top of funnel with bad retention is still bad

yes, but that's different than "consumers don't care" :)

but you need a lot of people pn your funnel to retain a few too

marketing is hard

CEO and Founder of $BLEU

Developing infinite memetics AI Agent @elefant


lebleuelefant.com

consumer social products grow because of people, not brand

yeah mostly about network effects on social consumer i agree

look at the awful x rebranding didnt matter

x had a better branding before elon. they put thought into it. people are not going to leave just because they don't like the rebrand. with that said  brand is a balance it's not black or white

You don't need a whole rebrand unless your brand has hit rock bottom, a "refresh" usually is a good starting point for most companies