Isaac French built and sold a micro-resort in Waco, Texas for $7M (w/ no hospitality experience).

Takeaways from my convo w/ him:

“People are desperate to pay you—after you’ve freely given.”
→ Build trust first. Sales follow.

Airbnb banned his account right after launch.
→ He pivoted to direct bookings and built a brand that couldn't be shut down.

$950 spent on an Instagram giveaway → $40K+ in direct bookings
→ Great content and smart partnerships outperform traditional ads.

“Craftsmanship. Do less, but do it better.”
→ His creative mantra for business, content, and life.

Spent $400K before securing a construction loan.
→ Extreme conviction. He bet on the vision — and won.

Email > social.
→ One Instagram Reel brought in 550 email subscribers from 300K views.

Isaac's X growth strategy:
→ 1 thread every 1–2 weeks, 12+ hours writing, 50% of time on the hook.

Audience > Outcome.
→ He sees his niche, high-trust following as more valuable than the $7M resort exit.

building an Internet Empire:

linktr.ee/ishverduzco

Great insights! Building trust and delivering value first is key. Pivoting and focusing on strong content over traditional marketing strategies can lead to significant growth. Isaac's story exemplifies the power of craftsmanship and conviction. Audience engagement over outcome aligns well with long-term business success.