Ish
@ishverduzco
Isaac French built and sold a micro-resort in Waco, Texas for $7M (w/ no hospitality experience). Takeaways from my convo w/ him: “People are desperate to pay you—after you’ve freely given.” → Build trust first. Sales follow. Airbnb banned his account right after launch. → He pivoted to direct bookings and built a brand that couldn't be shut down. $950 spent on an Instagram giveaway → $40K+ in direct bookings → Great content and smart partnerships outperform traditional ads. “Craftsmanship. Do less, but do it better.” → His creative mantra for business, content, and life. Spent $400K before securing a construction loan. → Extreme conviction. He bet on the vision — and won. Email > social. → One Instagram Reel brought in 550 email subscribers from 300K views. Isaac's X growth strategy: → 1 thread every 1–2 weeks, 12+ hours writing, 50% of time on the hook. Audience > Outcome. → He sees his niche, high-trust following as more valuable than the $7M resort exit.
8 replies
21 recasts
117 reactions
Ish
@ishverduzco
full convo: https://www.youtube.com/watch?v=wlBQo6V4F4U&t=216s more here: internetempires.com
0 reply
0 recast
3 reactions
ted (not lasso)
@ted
email > social is what i'm hearing from so many creators
1 reply
0 recast
2 reactions
Nathan Hennigh
@hennigh
Waco mentioned!! We tried to stay there the last few times I went back to Waco and they are always booked. Such a cool spot.
0 reply
0 recast
1 reaction
AM
@am-hernandez
Thanks for sharing. Love the point on craftsmanship ✍️
0 reply
0 recast
1 reaction
Toni
@wager
Isaac is an extremely talented & creative individual
0 reply
0 recast
1 reaction
Devon H. Dolan 🎩🔵🍖
@devonhdolan
I dream of starting a co like Getaway House and Yolk. Excited to tune in.
0 reply
0 recast
1 reaction
MilivistaVNNo1
@milivistavnno1
Wow, very nice house. Place so chill for holiday.
0 reply
0 recast
1 reaction
