culture is not a commodity 

culture is a lived experience

lore @optimism | ex: @coinbase | views are my own | what if it all worked out? 

In an ideal world, yes. But that ship sailed ages ago. 

Companies and brands have been built on culture.

"Culture Is Our Business" - Marshall McLuhan

I read this somewhere but I don't remember where but it said : The culture of a company is the feeling you have on a Sunday afternoon/evening. Do your employees look forward to coming to work on Monday, or do they feel anxious about it?