Founders

I had a fantastic time talking with this year's @a16zcrypto Crypto Startup Accelerator (𝗖𝗦𝗫) cohort as part of the Research Team sessions on Tuesday!

Here are three 𝗺𝗮𝗿𝗸𝗲𝘁 𝗱𝗲𝘀𝗶𝗴𝗻 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 from my part of the conversation:

👇🧵

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@a16zcrypto • Harvard/HBS • 🧩 • QED

1⃣ 𝗪𝗶𝘁𝗵 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲𝘀 𝗮𝗻𝗱 𝗽𝗿𝗼𝘁𝗼𝗰𝗼𝗹𝘀 𝗮𝗹𝗶𝗸𝗲, 𝘁𝗵𝗲 𝗼𝗽𝘁𝗶𝗺𝗮𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗶𝘀 𝗼𝗳𝘁𝗲𝗻 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝗯𝗿𝗼𝗮𝗱, 𝘁𝗵𝗲𝗻 𝗻𝗮𝗿𝗿𝗼𝘄, 𝗮𝗻𝗱 𝘁𝗵𝗲𝗻 𝗯𝗿𝗼𝗮𝗱𝗲𝗻 𝗮𝗴𝗮𝗶𝗻. Starting broad gives you the space to find product-market fit — identifying the users who have the strongest demand for the category of transaction you enable (measured in terms of value creation). But then once you find those early adopters, focusing on them lets you optimize the business model, after which you can scale by expanding scope to adjacent use cases.