Content
@
0 reply
20 recasts
20 reactions
androidsixteen
@androidsixteen.eth
Was talking to a founder friend yesterday who has looked into using FC as part of their gtm (they are a crypto infra co) He said the team came to the conclusion that 80% of the folks they could target here, they can get by targeting CT, hence it would be mostly redundant spend with little ROI I countered that it’s not the intersection that matters, but the difference. Meaning — the 20% of folks that are active here, but not active on Twitter, are the highest value cohort Reason being — it’s a different culture. This culture values authenticity and showing up for each other more than the general crypto population. Smaller quantity but much higher quality He grokked it but I could tell it would still be hard for him to get buy-in from the rest of his team. Sadly, I think this realization doesn’t scale well, but needs to be experienced or learned via wom from a trusted party Not sure how best to communicate “the vibes” other than one person at a time cc @kia the resident vibe lord
13 replies
9 recasts
146 reactions
Ben - [C/x]
@benersing
The concept of segmenting and profiling purchasers by community is still incredible nascent. I don’t know anyone prioritizing it in gtm The market will come around.
1 reply
1 recast
3 reactions
androidsixteen
@androidsixteen.eth
this is a great insight -- thanks for sharing I often forget that nascent market structures make everything more "inefficient", including profiling purchasers
0 reply
0 recast
2 reactions
