I'm starting to feel like the most viable path out of the misuse of "ZK" is to just use the word "proof" to refer to a validity proof where you don't care about revealing the full information.

And just favor "rollup" over "ZK rollup", and "EVM proof / prover / proving" over "ZK-EVM", where practical.

we nerds only care about all this anyways normies will never read ZK or proof and think more than 1 miliseconds about how they don't gaf

creator of le /bleu @elefant. 
co-creator of /farcards

destroyer of things.

yeah I think it's more about simplifying communication between devs etc.

not sure if end users going to care if it's ZK or anything else

I think that's 100% on the product and when people would see a note close to the action they want to make that only necessary info is shared - that's going to make them appreciate it compared to other apps, but even that is only if they're mindful about their data even the slightest