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Luiz Ramalho
@luiz
What are your thoughts on naming? Has a bit of a debate this week because we needed to rename our company due to a potential legal conflict. How much do you think name influences on outcomes of consumer products?
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Bamboo
@bamboo350
i think it matters less in B2C than B2B. B2C there are countless examples of successful brands built around pretty much any style of name. as long as you avoid pitfalls (hard to spell, IP conflict, handle squatters on socials etc.) it's fine. B2B harder, needs to pass the "boss" test. still matter less than ppl think.
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