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0xdesigner
@0xdesigner
don’t solve the wrong problem. the 5 why’s is a secret weapon for product design. start with a clear problem (a user frustration, decreased KPI, etc) and ask “why?” for every answer, ask “why?” again until you reach the root cause. it’s awkward, uncomfortable, and necessary.
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Ayush Garg
@axg
+1. that also reflects on how many things must be true simultaneously for users to have a specific need — more the coincidences, lower the chances
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