Ashoat pfp
Ashoat
@ashoat.eth
excited to announce that I’m joining Merkle to work on DCs!
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254 reactions

Ashoat pfp
Ashoat
@ashoat.eth
I’ve been working in social my whole career. I love building products that people want to use with their friends but network effects can slow down innovation, and the field can sometimes feel stagnant
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Ashoat pfp
Ashoat
@ashoat.eth
what Farcaster has going on right now is really unique - a community aligned around shared values of digital sovereignty - a talented group of devs building a shared, open infrastructure together - a user base willing to try new things (and sometimes even pay for them!)
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Ashoat pfp
Ashoat
@ashoat.eth
since joining Farcaster I’ve gotten more and more bullish about its future. at this stage in its life, I think I can do the most to push it forward from the inside, working at Merkle my initial focus is going to be on improving DC quality in Warpcast, but I’m really excited about protocolized DCs
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Ashoat pfp
Ashoat
@ashoat.eth
what does this mean for @comm.eth? Comm is not shutting down. in fact, while it might sound counterintuitive, I strongly believe this move is the best for Comm
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Ashoat pfp
Ashoat
@ashoat.eth
the Comm team has spent the past 8 years developing a really differentiated private messaging app but we’ve never been able to nail our GTM. network effects and switching costs have always been our biggest challenge
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Ashoat pfp
Ashoat
@ashoat.eth
over the past couple months, I’ve become increasingly convinced that protocolized DCs are THE unlock that Comm needs an open platform means that network effects can work in our favor instead of against us
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Ashoat pfp
Ashoat
@ashoat.eth
today I’m announcing Comm’s new GTM: a premium Farcaster client focused on the messaging surface this is by far the most optimistic I’ve ever been about a GTM for Comm. here’s the new pitch: https://commapp.notion.site/Comm-as-Farcaster-client-15ed823c518b8060a4bbf364bf509345
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Samuel ツ pfp
Samuel ツ
@samuellhuber.eth
big ups to you Ashoat! respect for making the decision. Looking forward to see you shake things up from the inside. Grateful to be working on Farcaster alongside you.
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ted (not lasso) pfp
ted (not lasso)
@ted
can’t wait to check it out!! will send you feedback directly
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