I’m running a Sprint Week this week with a company to redo their whole website, brand, and messaging. 

I’ve been running Sprint Weeks for 9 years, but here’s a couple observations from this week so far: 

1. Time constraints have unnatural abilities.
2. Rewriting a homepage headline is incredibly cathartic. 
3. Simplicity is an art. 
4. Designers are the real cool kids.

CEO and Founder of Holder.xyz web3 CRM & marketing platform | @holder /holder | /jump /purple member | Fmr. Salesforce, ExactTarget, & High Alpha venture studio

interesting stuff. do you think any thing majorly differs in web2 vs web3 context?

in terms of copy - rules are universal but you need to adapt them to the context.

if you're interested i wrote a web3 copy guide in 2022:

Building community at @Intract. While experimenting with airdrops & how to do them right.

in terms of copy - rules are universal but you need to adapt them to the context.

if you're interested i wrote a web3 copy guide in 2022:
https://macbudkowski.com/how-to-explain-web3-products/

Specifically related to website copy or in what way?