marketing

h/t @amandacassatt 
https://x.com/amandacassatt/status/1882616790070747593

the entire thread is good, but just as a reminder, we are all competing against all other attention-grabbers online.

there is offline, mundane schlepping that conserves a moat.

the right incentive proportional to genuine skin in the game may be the arb.

Our vision of marketing was different.

We wanted to connect Ethereum with people that would actually use it, if only they knew about it.

That meant marketing that looked more like comms (media, social, blogs) and operations (helping hosts organize meetups) than advertising.

The EF organized @EFDevcon, while we hosted @EtherealSummit and supported meetup groups.

In addition to events we did a ton of press and content creation. We had a big multimedia team almost like a news outlet inside of ConsenSys devoted to educational content about Ethereum.

amanda.eth

𝖒𝖆𝖓𝖉𝖆𝖙𝖚𝖒 𝖆𝖉 𝖆𝖘𝖙𝖗𝖆

IRL meet ups for genZ , seems like a paradox dyt?

Chief Fire Fighter @Intract. Curious about incentive distribution, AI Agents & more...

no these individuals remain human, no matter how generally cooked they may be from circumstances like WFH + dopamine traps.

meetups aren't in the comfort zone, but they are more sustainably pleasant than being permanently online. otoh, they tap into lore grounded to colocation, like the buzz of a hackathon.

nearly impossible to scale, yet, with enough of a snowball effect...