agm.eth pfp

agm.eth

@antonio

530 Following
52658 Followers


Coinbase Wallet pfp
Coinbase Wallet
@coinbasewallet
The new Coinbase Wallet is officially in early limited beta, and we've brought it to /farcon. We’ve rebuilt it from the ground up to bring social and apps to the front, to create a space where everyone can post, share, earn, and explore. All in one place. All onchain. This is just the beginning of the new Coinbase Wallet. In the coming weeks, we’ll share more about what we’re building. Not at FarCon? Join the waitlist: https://app.deform.cc/form/a332685e-9685-4b8d-89cb-14107ada5386
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agm.eth pfp
agm.eth
@antonio
It’s good to know that @dwr.eth gets on a plane occasionally.
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agm.eth pfp
agm.eth
@antonio
At Farcon and ready to listen to some announcements. Come find me if you want to talk about Coinbase Wallet and/or how to grow your users.
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agm.eth pfp
agm.eth
@antonio
@dwr.eth is low key a europoor fan.
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agm.eth
@antonio
Testing
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agm.eth
@antonio
I'm at Farcaster headquarters. Nobody tell @dwr.eth !
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agm.eth
@antonio
"It's my fiduciary duty to ask you to...."
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agm.eth
@antonio
Have whoever is on his board at a16z bring it up in board meetings and make a whole thing about it. You have to start throwing your institutional weight around. No more asking.
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agm.eth pfp
agm.eth
@antonio
Lastly, I can almost guarantee the CPMs we're driving for publishers right now are higher than what you're making off 2 and 3. And not only at no cost in user engagement...but in fact, users who see ads will have more onchain engagement and stronger retention (unlike in the legacy internet ads world).
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agm.eth
@antonio
While you're correct that 3 is significant for wallet apps, ads can still be a significant line-item alongside swap fees. But those transaction fees are likely de minimis on an app like Warpcast since financial transactions aren't really its reason for being.
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agm.eth
@antonio
CMC and DS aren't really example of crypto ads: they're simply crypto-focused publishers who run very legacy Web2 ad tech and charge a fixed CPM rate-card to crypto products of various levels of sketchiness. They're certainly not coupled to transactions or performance in any way (and generally generate very little of either, per clients whose campaigns we've measured).
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agm.eth pfp
agm.eth
@antonio
If your users have no money to spend, it's models 2,3 that are most impacted, not 1. Facebook couldn't get away with charging users the ~$60 ARPUs globally they make, which is why they need an ads model. Particularly in social media, where the expectation of 'free' has been set for a while, subscriptions are never happening at scale.
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agm.eth
@antonio
One person to blame here.
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agm.eth
@antonio
@dwr.eth decided to make bad decisions
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agm.eth
@antonio
Thanks. :) It was kind of a PITA and custom though. We decided to not pivot Spindl towards more ecosystem level analysis and really focus on the dapp itself trying to grow. But someone will build something like this.
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agm.eth
@antonio
We did something like that for Base's Onchain Summer two summers ago. https://blog.spindl.xyz/p/follow-the-users
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aneri
@aneri
For those looking to grow onchain highly recommend this event in Denver with @antonio and @spindl team https://platform.serotonin.co/events/onchain-velocity-accelerating-the-future-economy-denver-united-states-39
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agm.eth
@antonio
You're....you're going?
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agm.eth
@antonio
What car?
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aneri
@aneri
Fired up after spending a few days with @antonio and the @spindl team. Some takeaways: 1/ The smartest minds in the space are obsessed with helping builders not just acquire, but retain users. 2/ Don't pay for impressions or clicks, pay for value. Multi-touch attribution, trustless payouts. High-intent actions and real conversion. 3/ Not just the best onchain ads, but stepwise 10x improvement from web2 ads. 4/ The only system where publishers, advertisers, and users all see the value onchain. 5/ No black box attribution. No upfront or wasted spend. Just growth units that work for you. The onchain growth engine is here. Let’s build.
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