Antonio García Martínez pfp

Antonio García Martínez

@antonio

528 Following
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Antonio García Martínez pfp
Antonio García Martínez
@antonio
Lastly, I can almost guarantee the CPMs we're driving for publishers right now are higher than what you're making off 2 and 3. And not only at no cost in user engagement...but in fact, users who see ads will have more onchain engagement and stronger retention (unlike in the legacy internet ads world).
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Antonio García Martínez pfp
Antonio García Martínez
@antonio
While you're correct that 3 is significant for wallet apps, ads can still be a significant line-item alongside swap fees. But those transaction fees are likely de minimis on an app like Warpcast since financial transactions aren't really its reason for being.
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Antonio García Martínez pfp
Antonio García Martínez
@antonio
CMC and DS aren't really example of crypto ads: they're simply crypto-focused publishers who run very legacy Web2 ad tech and charge a fixed CPM rate-card to crypto products of various levels of sketchiness. They're certainly not coupled to transactions or performance in any way (and generally generate very little of either, per clients whose campaigns we've measured).
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Antonio García Martínez pfp
Antonio García Martínez
@antonio
If your users have no money to spend, it's models 2,3 that are most impacted, not 1. Facebook couldn't get away with charging users the ~$60 ARPUs globally they make, which is why they need an ads model. Particularly in social media, where the expectation of 'free' has been set for a while, subscriptions are never happening at scale.
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Antonio García Martínez pfp
Antonio García Martínez
@antonio
One person to blame here.
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Antonio García Martínez pfp
Antonio García Martínez
@antonio
@dwr.eth decided to make bad decisions
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Antonio García Martínez pfp
Antonio García Martínez
@antonio
Thanks. :) It was kind of a PITA and custom though. We decided to not pivot Spindl towards more ecosystem level analysis and really focus on the dapp itself trying to grow. But someone will build something like this.
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Antonio García Martínez pfp
Antonio García Martínez
@antonio
We did something like that for Base's Onchain Summer two summers ago. https://blog.spindl.xyz/p/follow-the-users
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aneri pfp
aneri
@aneri
For those looking to grow onchain highly recommend this event in Denver with @antonio and @spindl team https://platform.serotonin.co/events/onchain-velocity-accelerating-the-future-economy-denver-united-states-39
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Antonio García Martínez pfp
Antonio García Martínez
@antonio
You're....you're going?
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Antonio García Martínez pfp
Antonio García Martínez
@antonio
What car?
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aneri pfp
aneri
@aneri
Fired up after spending a few days with @antonio and the @spindl team. Some takeaways: 1/ The smartest minds in the space are obsessed with helping builders not just acquire, but retain users. 2/ Don't pay for impressions or clicks, pay for value. Multi-touch attribution, trustless payouts. High-intent actions and real conversion. 3/ Not just the best onchain ads, but stepwise 10x improvement from web2 ads. 4/ The only system where publishers, advertisers, and users all see the value onchain. 5/ No black box attribution. No upfront or wasted spend. Just growth units that work for you. The onchain growth engine is here. Let’s build.
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Antonio García Martínez pfp
Antonio García Martínez
@antonio
I'll cast if @dwr.eth does more podcasting.
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Antonio García Martínez
@antonio
Absolutely. That's why I switched it out. Few....
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jesse.base.eth 🔵 pfp
jesse.base.eth 🔵
@jessepollak
It's the dawn of a new era for crypto.
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Antonio García Martínez
@antonio
We’re ecstatic to announce that @spindl is joining @coinbase and the @base team to build the future of onchain advertising at the company that’s bringing the world onchain. https://blog.spindl.xyz/p/spindl-is-joining-coinbase
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jesse.base.eth 🔵 pfp
jesse.base.eth 🔵
@jessepollak
2025 is the year builders go viral — welcome @spindl!
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Antonio García Martínez pfp
Antonio García Martínez
@antonio
Ameripoors forced to eat slop, per usual.
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Antonio García Martínez pfp
Antonio García Martínez
@antonio
Thread (and post) on how @spindl solves the hardest problem in marketing: onchain attribution. https://x.com/antoniogm/status/1869479550696178118
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Antonio García Martínez
@antonio
Of all the conferences I can one day imagine @dwr.eth maybe attending, Art Basel has to be last on the list.
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