Founders

There are 3 business models for apps.

1. Free with ads
2. Subscription
3. Transaction fee

The common thread for all three models is the user—a person, business or AI—has money to spend. 

That’s obvious for 2 and 3 since the model involves spending money directly with the app.

But for 1, if your user base doesn’t have money to spend, the ability to monetize via ads will be low.

Working on Farcaster and Warpcast. Longer thoughts at https://dwr.email

Lastly, I can almost guarantee the CPMs we're driving for publishers right now are higher than what you're making off 2 and 3. 

And not only at no cost in user engagement...but in fact, users who see ads will have more onchain engagement and stronger retention (unlike in the legacy internet ads world).