Design

Tropicana lost millions because of this redesign, but the new orange caps were so good

Looking more tasty before, but the cap is dope! The new redesign looks like a generic medicine box 🤣  Missing the original brand impact.

CEO at Google • co-founder & rectangle mover at /icebreaker • icebreaker.xyz/j4ck • /j4ck • DJ sixsix

some people literally couldn't find them on the shelves anymore, others did but assumed the product inside was different

Dev. Writing "The Marketing Compass" newsletter, themed around marketing from first principles to help fellow devs learn to attract users and customers

"Never seen the orange cap" that was probably part of the problem ahah

Yeah what a bland ass redesign
Never seen the orange cap, but that's lit

Did anyone else start to wonder if “orange juice was a 2000s thing”?