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warning: long read, personal POV
i worked for years with brands, celebs, banks, investors, and foundations. i know how powerful brand marketing is in building trust and community.
and as someone whose family, friends, and daily life don’t touch crypto (despite my best effort), i’m painfully aware of how bad crypto’s brand is.
if you’re thinking “only XYZ is cringe,” hate to break it to you: to most people, there’s no difference between ethereum, solana or base. to them, it’s all just crypto.
no amount of “man on the street” tiktoks, memecoins, or cypherpunk storytelling is going to fix that.
i’ve been in crypto since 2018, and the most consistent thing i’ve seen convert skeptics into believers is simple: trusted humans.
people change their minds when someone they trust shows them something they care about.
maybe i’m wrong, but i still think the best way forward is what’s worked for every other network: good humans onboarding other good humans.
it’s slow until it’s not. 47 replies
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