A lot of chatter recently about Farcaster, marketing and expanding beyond crypto

I have yet to see a crisp definition of:

1. What problem does Farcaster solve for people outside of crypto today?

2. What evidence exists that existing  at-scale free social networks and paid creator tools / platforms are insufficient in serving these people?

3. Assuming this population exists, what channel (i.e. tactics) do you market Farcaster to said people?

I'm not asking for free work, fwiw. It's our job to figure to this out (we don't have an answer for this question ourselves). 

But hiring a "marketing team" when you don't have an answer to this question is not going to solve the problem.

Marketing works great when you have a clear value prop and target market and channel.

FC still has amazing signal/noise ratio and critical mass of highly talented builders working at the edge

this is unique, and not found elsewhere at this scale

i'd keep leaning into product, especially channels, to help those running channels onboard new users

andyjagoe.com // denim.vc // tokenizing real-world assets / onchain venture funds @fairmint

for example, the larger I grow my audience on FC, the less I want to engage in other social networks and the more I want to pull my non-crypto users into FC

you're doing a great job! i'd just keep sailing straight and ignore any noise

talented builders and entrepreneurs are a valuable target market that's evergreen

blockchain and crypto likely to fade into the builder toolbox just like all other tech/tools before them