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androidsixteen
@androidsixteen.eth
Was talking to a founder friend yesterday who has looked into using FC as part of their gtm (they are a crypto infra co) He said the team came to the conclusion that 80% of the folks they could target here, they can get by targeting CT, hence it would be mostly redundant spend with little ROI I countered that it’s not the intersection that matters, but the difference. Meaning — the 20% of folks that are active here, but not active on Twitter, are the highest value cohort Reason being — it’s a different culture. This culture values authenticity and showing up for each other more than the general crypto population. Smaller quantity but much higher quality He grokked it but I could tell it would still be hard for him to get buy-in from the rest of his team. Sadly, I think this realization doesn’t scale well, but needs to be experienced or learned via wom from a trusted party Not sure how best to communicate “the vibes” other than one person at a time cc @kia the resident vibe lord
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dawufi
@dawufi
it depends what the goal is if you need 10 incredible users to test your product and become flagship customers with top tier feedback, FC is undefeated If you need to prove to someone that you're popular with # of followers and engagement, just buy it on twitter and move on with your life
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androidsixteen
@androidsixteen.eth
This is a good way of looking at it Is it possible to have a lot of high affinity users in crypto, or kind of a pipe dream?
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dawufi
@dawufi
eventually but anyone who thinks 300k followers on twitter means 300k customers is full blown delulu lol be clear about your goals, then work to accomplish them my take: 99% of crypto companies have 0 customers and they're scared to be on here because they'll have it said to their face instead of playing weird airdrop games to convince themselves they're close to PMF awareness can be scary
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