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androidsixteen
@androidsixteen.eth
Was talking to a founder friend yesterday who has looked into using FC as part of their gtm (they are a crypto infra co) He said the team came to the conclusion that 80% of the folks they could target here, they can get by targeting CT, hence it would be mostly redundant spend with little ROI I countered that it’s not the intersection that matters, but the difference. Meaning — the 20% of folks that are active here, but not active on Twitter, are the highest value cohort Reason being — it’s a different culture. This culture values authenticity and showing up for each other more than the general crypto population. Smaller quantity but much higher quality He grokked it but I could tell it would still be hard for him to get buy-in from the rest of his team. Sadly, I think this realization doesn’t scale well, but needs to be experienced or learned via wom from a trusted party Not sure how best to communicate “the vibes” other than one person at a time cc @kia the resident vibe lord
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Jason Goldberg Ⓜ️ 💜
@betashop.eth
I’d love to get on a 10 minute call with them.
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androidsixteen
@androidsixteen.eth
What do you want to convey? Happy to pass on a message or get some more data
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Jason Goldberg Ⓜ️ 💜
@betashop.eth
We’re launching a program Moxie Promote in a couple weeks that will enable pay for performance for high quality engagement on farcaster, based on specific targeting. Would love to show them and run a pilot with them.
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androidsixteen
@androidsixteen.eth
Lmk when the program is live, and will share! They are a big player so not as nimble / wouldn't be first-mover on a new product without having seen it battle-tested by others
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