Consumer Crypto

You know a sector is undervalued when VCs have to hunt for founders to form companies:

You know a sector is undervalued when VCs have to hunt for founders to form companies:

https://x.com/matthuang/status/1848009139110191373

Operator turned investor. Work in TradFi. Exploring the future of social investing @crossroads.  🟪

Does it ever work out?

Trying to think of a very successful incubated company (recently, not yc heyday)

there are examples in other industries, like Hims (Atomic Labs), Bitly, Giphy (Betaworks), and Dollar Shave Club (Science Inc)

Interesting that 1/2 of the examples were d2c

Right — and the other two were internet micro utilities (short links and GIFs)

Does the incubation model work for things that are less plug and play? Ie. Requires founders to ruthlessly iterate the idea maze

yeah i think its an industry where there is a formula, someone spots the opportunity in the market and it’s a clear equation to optimize to undercut artificially bloated wholesale brands. combined with internet native ads against legacy brands (like Gilette). in Hims case it was the viagra patent expiring.