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richie is foraging

@richie

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you're not bad at email. you're just outnumbered. Deep Clean is our latest tool for combatting email clutter here's how it works 👇 getting through thousands of emails is hard because each email is a tiny decision—and these decisions add up. Deep Clean helps you do this the smart way: instead of cleaning out your inbox email by email, we group your inbox by sender. @forage shows you 5 senders at a time, based on how recently they've emailed you. for each, choose “unsubscribe” or “don’t archive". once you’ve reviewed a page of senders, click “archive” to remove all their emails from your inbox. Deep Clean let's you go as deep or fast as you want. - want to go deep? review as many pages of senders as you like. - want to go fast? hit “archive all” to clear the rest in one click. see the sender → take action → move the f*ck on you never needed to get better at email. you needed a tool that's on your side. 1/2
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I've launched many products - some did well, some fell flat. The difference? Whether I caught the wave. Startups are like surfing: • The wave is the market opportunity • The surfboard is your product So, how do you spot an opportunity? Here's what you need to know: Many new founders obsess over building the perfect surfboard. They spend months optimizing every detail - but they never stop to ask: Is there even a wave to ride? The truth is, no matter how great your surfboard is, you're going nowhere without a wave. Waves come from disruption - the iPhone created massive ripples across industries, ChatGPT is doing it now, and regulatory changes create new opportunities. The key is asking the right questions: • Can I get in the water in time to catch the wave? (Speed to market) • Am I on the beach watching others ride it? (Too late) • Am I in the water, but the wave isn't here? (Too early) LLMs are causing a wave right now that will touch every industry. During our latest pivot… 1/2
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I once lived in a WeWork to build a startup. We were building tools for Airbnb hosts, so we became hosts ourselves. We had just set up 28 apartments in Philly and we were tight on cash. The first night we were 100% booked, we didn't have a place to stay...so we slept at the office. Then we realized, we could just live there to save money. We brought in a mattress. Taped up the motion sensors. We’d work all day building the product, then crash on a mattress in our "office". We even papered up the glass walls so people wouldn't see us. We lived out of suitcases. Showered at nearby gyms. And for what? We had no salary. No safety net. Just a deep belief that we were building something that mattered. It wasn’t glamorous. It wasn’t even legal. But it was necessary to get us off the ground. I’m not saying you have to live in a WeWork to build a startup. But... 1/2
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I once lived in Airbnbs for months - not to travel, but to build a startup. Everything I owned fit in my backpack. Every 3–5 days, I’d pack up and move again. New place. New host. New chaos. Why? Because our product was for Airbnb hosts/guests - and we weren’t hosts ourselves. So we became the customer. We wanted to solve turnover scheduling, cleaning, and guest comms. But the pain points weren’t obvious from the outside. So we immersed ourselves in the world of 2015 Airbnb: • Misrepresented listings • Incomplete cleanings and angry guests • Hosts sharing horror stories of past bookings • Hosts forgetting to leave the keys out (we got locked out at 2AM) Later, we became hosts ourselves. We were Superhosts. We understood the mess, the stress, the last-minute fire drills - because we LIVED them. It was exhausting. Expensive. Totally not scalable. But it gave us an edge - we saw what others didn’t... 1/2
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