Content
@
https://opensea.io/collection/books-39
0 reply
0 recast
5 reactions
phil
@phil
Welcome @amelie! Alexandria Labs (alexandriabooks.com) builds infrastructure for authors and publishers to release ownable, un-bannable, un-censorable e-books with web3. She has agreed to do an AMA for the /books channel. Reply with your questions (please make sure to tag her so she can easily find them)
14 replies
22 recasts
94 reactions
Ben
@benersing
What are the most successful methods for marketing / promoting an onchain ebook?
1 reply
0 recast
1 reaction
amelielasker.eth
@amelie
Like all book marketing, it really depends on the book and the author. So I think the most important thing is experimentation. But what we've found is that each of our books has to find its own form of PMF, which I've been calling "book-community fit." The wonderful Ana María Caballero's book TRYST, the first fiction book on our platform, this really took off beautifully with word of mouth. Her collectors were really excited to be able to collect her work as a limited digital edition book. People were celebrating the unique covers they had collected and posting them, and then more readers who didn't know Ana María could learn about the book and get drawn in. This was Ana María's first digital book and also one of the first onchain books to exist, and people had a sense of that historical significance even when it was released. Then with our most recent release with J.A. Konrath, it was all about offering something his fans would enjoy. He put so much love and work into this collection (continued)
1 reply
0 recast
3 reactions
amelielasker.eth
@amelie
and it both celebrates his classic titles and brings new original work to his audience. The readers collecting this release are his fans who largely already have all his previous titles, but they want this new work and this new celebratory format. J.A. Konrath also did incredible work describing "why onchain" to his readers who are not web3-native and it really paid off, so many of his readers have written in to say that they love this as an alternative to just "licensing" ebooks with Amazon and they want to be able to truly own something from an author they love.
1 reply
0 recast
2 reactions
amelielasker.eth
@amelie
So I guess the answer is that it really depends on the book and the audience. Because this form of publishing allows the author and the book to connect with readers so directly, it allows for these kinds of personal, grassroots marketing campaigns. And it also allows a book release to be a moment (like catching lightning in a bottle), OR it can have longevity. Web3 ebooks can't go "out of print," a distributor can't decide to stop carrying it--they'll always be there for people to discover.
1 reply
0 recast
2 reactions
