People are so funny man. Why does “doing nothing” need a name

People are so funny man. Why does “doing nothing” need a name https://www.popsugar.com/beauty/caveman-regimen-skin-care-49092385

The Farcaster formerly known as Kchamp. Books, beats, bodybuilding, bright ideas and beautiful things.

katherinechampagne.com

How else would I know how to buy it??? 

See the various fasting products offered for sale. 

Also incidentally a misnomer imo. A caveman regimen would be pretty abrasion intensive. Our ancestors were itchy and had sandpaper calluses on their hands.