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What can we learn from Phaver’s collapse?
1. Tokens and airdrops don’t build lasting communities.
Phaver’s airdrop brought short-term hype, but most users were airdrop hunters or bots(many were flagged as spam by Warpcast), not genuine loyal users. and after the TGE, many left and complained as the token crashed. also, listing on CEXs was also costly, funds that could’ve been better spent on product development. Long-term success requires PMF to build a loyal community and effective monetization paths.
2. Grow with the protocol together, not in isolation.
Lens has clients like Hey, Orb, and Phaver, but user bases are scattered. Unique, non-interoperable features (like Phaver’s Communities or Orb’s Clubs) created silos. During Phaver’s airdrop, it overlooked many active Lens users outside its own app. Even though it supported both Lens and Farcaster, it failed to build synergy across those communities.
Phaver is a cautionary tale for other social products, showing what to do and what to avoid. 5 replies
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