JD

@darkstar

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1338 Followers

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the discourse on tokenizing media is furthering the point on why NFTs made the most sense for artist/creator crypto at scale-- - artists don't want extreme volatility of their creative assets - artists want to incorporate value outside speculation into assets

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think what most miss with emerging business models is that "obvious" doesn't equate to "action". for example, past decade of media has been a falling knife for advertising & subscriptions; Its main revenue drivers. & while many Cos are down ~80%, they still won't risk losing the remaining 20% to try something new.

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something to note with tokenized media is that it's extremely difficult to encourage an emerging behavior & try to monetize that new behavior in parallel. took years for FB to monetize mobile, was even considered a lost cause. so you have to choose a first step-- content on chain, or tokens as a revenue model.

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free market media (~2020) ... or what the kids are calling it now, tokenizing content. https://jarroddicker.medium.com/media-2020-rise-of-the-renaissance-creator-459daec4bc6b

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one of crypto's biggest achievements will be shifting intangible asset value (legal, social, etc) from intellectual property to "physical" property.

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Old laws are innovation's defense. New laws are innovation's offense.

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there are two sides of crypto today -- tech you need (& want to use) and tech that needs you (& uses you).

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electric. https://www.youtube.com/watch?v=6MG-ahrzxLE

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credit card companies have been gate keepers of consumer loyalty, serving as middle-men to status, perks, access. with crypto, loyalty is aligned with consumer identity, & there is a lane to cut out the middle & have that relationship managed merchant to customer direct.

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traditional media > social media > user generated media traditional markets > social markets > user generated markets

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"in media, first use of a new medium is almost aways just an imitation of how the older medium was used." https://dougshapiro.substack.com/p/my-presentation-at-futureweek-forum

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crypto never benefitted from a mass market "portal" to guide usage like internet (AOL), movies (theaters), TV (basic cable), finance (CNBC), etc. It shot right out of the cannon, and immediately became an industry which required a study & seek approach. just an observation.

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gm. https://www.youtube.com/watch?v=dc-EXZnCx9U&list=PLDSnAjvr_oeykF7JkSc8wMjELJH5K1LCg&index=4

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In crypto, replace "consumer" with "use cases" and suddenly everyone is focused on consumer.

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just as data helped you make more money in web2, crypto should do the same for web3. sure, it can replace. but it also should enhance -- whether that be commerce, advertising, subscriptions ... all models.

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gm. https://www.youtube.com/watch?v=47Q36fDw2xo

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Internet history tells us that innovation is a result of opening long tail access & experimentation: media, data, social... everything. More volume and participation results in new product ideas to serve masses. Crypto should be looked at similarly, but this time with money.

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different take: lots of chatter on crypto creating value but under discussed is the value abundance being accelerated by crypto -- similar to information abundance from the internet. which doesn't mean things become more valuable, but rather less, with increased competition.

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gm. https://www.youtube.com/watch?v=l2Jg7K6JqUc

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