JD

@darkstar

65 Following

2584 Followers

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think what most media cos miss is that their brand relationship is no longer with consumers. it's with creators. creators still value the banner, the distribution, the recognition. & by serving creators, you then in return better service consumers by giving them what they want. lessons for crypto here: how they transact, how they distribute, how they get credited.

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what few realize is business models have driven product strategy/innovation in media for... forever. so the biggest catalyst for crypto to ignite a flame under media is to offer economic mechanics that 1) work 2) differentiated from ads/subs/the standards

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think IP on chain is consistently interesting, but where many focus on content/IP/data on blockchains I think bigger play is how capital/revenues/dividends kick back to consumers/investors. so the media itself isn't as critical to be on chain, whereas capital formation is.

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crypto has pushed the boundaries of capital formation, now we'll see it pioneer capital distribution-- business on the internet has mostly been unilateral, crypto will show the means by which it becomes bilateral. all possible now because of current time & space.

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read: consume write: contribute own: capitalize

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also no longer limits to actions needed to be done on platform, any venue that can auth via wallet can grant access to service. wrote this 4 years ago, seems we're evolving positively, all off the original premise of "why subscribe when you can invest?" https://darkstar.mirror.xyz/8p0qPpLDPNkV6Bb4ObfSCdR2PKAN0Gz9tWTnGq7ikRY

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starting to see more bilateral "subscription" attemps by way of crypto. hold token > get access vs. pay > receive service. creates a more reciprocal environment: buy token (incentive to stake?), receive service, tiered access based on holding, participants become owners.

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consumer crypto's asymmetric upside is its intersection with another (massive) secular trend. like AI. & like we've seen with finance.

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gn. https://youtu.be/U0nlEcKSjmY?si=hIer_-IKht66OO-3

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apps are taking > 50% of the global blockchain fee pool (SOL + ETH) & we're still debating consumer?

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Just as private data lock in drove web2 product development, perceived liquidity lock in has led to web3 consumer use cases developed to optimize for economic capture over value creation and ephemeral experiences over durability. While network liquidity is essential for transacting, recent infrastructure advancements have made liquidity homogenous, removing its strong hold on applications. Now that data and liquidity are not the moat, applications must be in service of the user, not the chain.

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a code to code media model.

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'24 Sturgill Simpson is like '01 Jack White. "Oh you all forgot about rock and roll? I'll show you fucking rock n roll." Carrying it on his back. https://youtu.be/vexOpL550mA?si=pB_1qyuN-KyTVyr_

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the next media business model is code to code. & crypto is on one side of that equation.

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Skeptics undersize the TAM of Consumer Crypto because they fail to acknowledge the second-order effects of blockchains. 👇 https://x.com/jonmoore202/status/1836893215116443969

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def can target based on Geo but not as limited with the model based on geo

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crypto is a universal, global business model. most apps/products today need to target based on Geo-- factors include discretionary income, credit cards, payment support. Display & mobile products have different features & restrictions on their model not crypto. & that's the TAM

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... & i was there.

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