JD

@darkstar

89 Following

1418 Followers

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The most transformative consumer revolutions rarely begin with industry leaders. They erupt when people reject entrenched systems and get a taste of something better. What comes next is always shaped by how people want to engage, not how companies wish they would. A look into what's next 👇 https://darkstarcrashes.xyz/media-2025-ai-agency-and-the-erosion-of-the-link-economy

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adding some new mini apps to the @dau rotation this week. if you're a mini app that: 1. has onchain transactions 2. has a fee 3. has a token you make for a great candidate to use DAU to acquire and retain users. DM if the criteria is you

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stocks move on fundamentals. crypto moves on liquidity.

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Listen to the river sing sweet songs to rock my soul. https://www.youtube.com/watch?v=lfGdjdxxOuU&list=RDlfGdjdxxOuU&start_radio=1

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*written in 2023, even more relevant today* For crypto to cross this chasm, the blockchain will need to become a similarly understood notion like "the web" or "online". the blockchain is the only place where you can buy, sell and collect information objects. & that's enough 👇 https://darkstarcrashes.xyz/making-the-blockchain-the-next-place-you-need-to-be

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niche = consumer ideology scale = consumer self interest

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gm. https://www.youtube.com/watch?v=neN5HU6YH90&list=RDneN5HU6YH90&start_radio=1

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interesting to look at the social properties of accelerating tech categories like crypto & AI, one being that we achieve efficiency through trusting the code, not the counterparties (a feature). & crypto has matured to where code is open, accessible & trusted. whereas AI is not (yet).

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Brian Flynn pfp

in reality, @dau is five years in the making. it's an evolution of RabbitHole which we started back in 2020 when there were only 3000 daily active users and 12 crypto apps _in all of crypto_ we've evolved a lot since then, because of course, crypto changed a lot. we went from having to build a business around $10 gas fees to a tenth of a cent. from focusing on purely DeFi applications to now mini apps. but most importantly, we've always focused on incentive alignment. we *took away* our points program back in 2021 when we realized it was inflating expectations and users were losing money (despite driving lots of revenue) and we've built the protocol of @boostxyz, the infra behind @dau, to be as incentive aligned as possible between boost, users, and projects using it. we have a lot more to go, but we think we cracked the code when it comes to *how to distribute tokens* but we haven't cracked the code on *what makes things worth tokenizing* to distribute in the first place. we think this has to do with tokenizing revenue and doing revshare: making it easy for users, not speculators, to share in the upside. because at the end of the day, users who drive revenue is what makes networks sustainable (not trading fees from tokens) we're going to find out over the next few months if we're right, so if you want to follow along, keep an eye out for the @dau launch happening this week.

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gm. listen to something beautiful this am. https://youtu.be/1ttJodxfZQo?si=1Zez1Xjj8f38g2fD

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one big difference between '21 and '24 crypto is moving from building products we'd like to see in the world to building products we think can fit into this world.

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Brian Flynn pfp

With @dau you'll be able to earn tokens for transacting on the top mini apps each day If you're a mini app and want to be featured for launch next week, we're sponsoring budgets to start. DM and will get you setup

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gm gm gm. https://www.youtube.com/watch?v=WZNhrhugfUY

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remember the titans. https://www.youtube.com/watch?v=7a4PJrCIdeo&list=RD7a4PJrCIdeo&start_radio=1

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@jonathancolton

🧠 “Distribution got optimized. Devotion got ignored.” — @darkstar 🚧 Distribution Alone Won’t Save You Most founders chase reach. But reach doesn’t guarantee resonance. Devotion is earned—not bought—and it’s built when users see themselves in your product, your message, and your mission. Darkstar makes the case: The next iconic companies won't just go to market—they'll go to meaning. They'll build subcultures, not just audiences. That means: Designing rituals that feel personal Building language users adopt as identity Inviting co-ownership, not just engagement In Distribution is Hard, I call this finding your first wedge—the group that feels deeply seen. That’s not just a strategy. It’s the seed of devotion. 🌀 Subculture is the strategy. Build for allegiance, not just engagement. https://darkstarcrashes.xyz/devotion-over-distribution?referrer=0xe19753f803790D5A524D1fD710D8a6D821a8Bb55

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the most potent systems, the ones that endure, are the ones you let go of, just enough to see what others do with them. 👇 https://darkstarcrashes.xyz/devotion-over-distribution

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With crypto and AI, users aren’t waiting on permission to use products, they’re pulling tools toward latent desires that many institutions haven't accounted for. It's flipping the innovation cycle from “what can the tech do?” to “what kind of behavior does the tech invite?” a massive network effect.

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On building the business of Subculture: The lesson from the past five years is clear in that the moat isn’t distribution, it’s devotion. Companies should stop asking, “How do we get people to care about our content or product?” and start asking, “What kind of world do we want to help them build?” The future of media isn’t centralized around creators, it’s networked across subcultures. The business of media is now the business of shared values, fluid participation, and emergent coordination. The goal isn't just entertainment or utility, it's the desire to have movements outlive us.

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to understand crypto is to understand fandom, as its momentum thus far has largely been a factor of eliciting and manufacturing subculture. you can find its evolving principles more deeply embedded in media and music than studying the history of the financial industry.

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https://farcaster.xyz/darkstar/0x9426434d

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