proxy studio

.@coopahtroopa.eth’s post made me think about a convo I had yesterday.

talked to my irl friend about clanker marketing stuff. was also fun to catch up and hear about her work, which began as a substack and has ballooned into something much bigger 

made me think how profoundly different our industries are from one another, and really how far behind we are ~culturally~ 

she has achieved far more cultural relevancy, has more reach (her network is honestly insane), major press coverage etc 

clanker has generated more revenue, way more financial rewards for users

I don’t know where we both are in terms of users, but her socials get more engagement

article about her work: https://www.nytimes.com/2025/02/07/business/emily-sundberg-feed-me.html

https://x.com/Cooopahtroopa/status/1908081146342097110

1/2

The more time I spend outside of crypto the harder it is to resonate with the culture

Despite how much we talk about it - there are very few teams making contact with net new users

The echo chamber is real and we won't see meaningful growth until this changes

Coop 💿

Onchain is the new online - FID 206 -  cooprecords.xyz

was refreshing to get her perspective, she’s not a crypto person but is familiar enough and lacks the gag reflex lots of people have when served up a plate of coins. also reminded me of how much work we have to do (collectively) to shape and influence culture more positively. and to have what we do recognized, as well

made me feel like I should work harder to get clanker out of the crypto bubble, which would mean me getting out of my own. I should probably leverage my real world network more - rather than keeping everything brypto-centric in this sealed box because I assume people won’t fw it unless they are self-motivated crypto people and maybe also because I’m an anon

2/2

3 out of I guess 3 now

I also am definitely going to post a job listing in her substack, hiring the best talent will for sure mean hanging around our high quality network here, and also being more creative to attract top talent in other industries

contact with the real world should be a goal for both more crypto builders and more crypto builds, even if the latter requires more steps than we're comfortable with

all that is to say...

wen physical clanker vending machines