Founders

I’ve worked on about a dozen different marketplaces. The biggest mistake I’ve made numerous times is overly focusing on the value to the supply-side users. 

From restaurants to home service providers to content creators, there isn’t a supplier that doesn’t want to make more money. 

Demand is the name of the game. Why will the demand side users spend money and use this regularly? What are they currently paying for in terms of money or time that this is replacing?

Interesting!

Of the marketplaces that scaled to $1b+, the vast majority focused on supply first.

The argument is: if you have quality supply, they induce their own demand.

Interesting!

Of the marketplaces that scaled to $1b+, the vast majority focused on supply first.

The argument is: if you have quality supply, they induce their own demand. 

https://www.lennysnewsletter.com/p/how-to-kickstart-and-scale-a-marketplace

building /fc-marketplace // prev. rabbithole, village global

Scaling supply makes sense once you’ve validated the demand side values the offering. Otherwise they’re just sitting idle. And growing more idle suppliers won’t change that.