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phil
@phil
Welcome @tristan-daylight! Tristan is the head of marketing at Daylight Computer. Along with Drew, they'll be answering questions from /books readers over the next hour or so. Daylight is building a new device, designed for deep work Reply with your questions (please make sure to tag him)
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Zach Davidson
@zd
Hey @tristan-daylight! Thanks for doing this :) How do you approach marketing a product that fundamentally changes how people interact with computers? Are there historical parallels you draw inspiration from? What non-computing / non-tech experiences have most influenced how you market Daylight? What's been the most surprising misunderstanding or misconception people have had about Daylight, and how has that shaped your messaging?
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Tristan
@tristan-daylight
Great question! For me it actually makes marketing a whole lot easier in the sense that we don't need to stretch the truth or put lipstick on a pig...we built a computer (to the best of our current ability) that aims to bring out the best in humanity. The entire marketing strategy revolves around that fact and educating on the downsides of modern tech. I think the biggest challenge is overcoming the deep entrenchment current tech products have in the daily routines of everyone's lives (including mine). But here I am typing away this answer on my DC-1 :) For me, my background is in the health optimization and electrical engineering. Given my deep knowledge on health I think playing the angle of "hey we are truly the first company focused on making a healthier computer" is very powerful from a first mover advantage perspective and also provides a solution for a gaping hole in what is currently available. Optimal health allows you to be more productive + gives you a higher level of individual sovereignty.
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