If you don’t pay close attention, all your preferences could end up being not what you actually enjoy but what is high status or what will not anger your tribe

In a weird way with the advent of social media this is happening at scale that is unprecedented 

The other weird thing is all of our preferences are starting to converge; go to Italy in the summer if you are in the US, go to Venice, get a house, get the same instagram ad furniture, wear lulu lemon

Unconsciously were being herded, dangerous if you are not present

creating and destroying; built flying cars & autonomous vehicles, now building /faust, more here: /july, web: july.rocks

definitely important to consistently recalibrate and to look up, be present, and make sure you are being intentional.  Otherwise, it’s very easy to be influenced by algorithms and societal norms.