social

So it makes sense to me that Google, which derives most of its revenue from search, would find the advent of LLMs to be existential to its core business. 

But why do you think Meta is investing as much in AI, given that social networks are pretty sticky and wouldn't necessarily be impacted from a business model standpoint?

AD targeting, powered by AI, will help Meta cross the uncanny valley 

(Yes I’m misusing the term but trying to convey a change from “spooky coincidences” that ad targeting currently has to “mildly useful and relevant”)