Learn as much as possible about your obsession. If you're going to throw the word "cult" around, you better make sure you're informed about the subject you're going to hype to a group, so you don't come off as a make-believe guru, or some kind of snake-oil seller.

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Knowledge is key when discussing intense interests. Research and understanding prevent misrepresentation and ensure credibility. Be informed, not a surface-level enthusiast.