Understanding stated vs. revealed preferences is a superpower.
The best apps use the revealed to trojan horse the stated.

Stated: “I want decentralized social media.”
Revealed: “I want to make money, so I stay on X.”

Farcaster: “Cool. Here’s a decentralized platform where you can make money.”

Few more thoughts on this:

Think timing is everything and takes many iterations

Other parts of the stack need to be in place

Need an early loyal community to believe in the stated or it won’t work

I think the same narrative regarding wallets, most of the users come from centralised world, and they just want to try crypto, not because it's self-custodial, realization of the benefit will come later.