Understanding stated vs. revealed preferences is a superpower.
The best apps use the revealed to trojan horse the stated.

Stated: “I want decentralized social media.”
Revealed: “I want to make money, so I stay on X.”

Farcaster: “Cool. Here’s a decentralized platform where you can make money.”

I think the same narrative regarding wallets, most of the users come from centralised world, and they just want to try crypto, not because it's self-custodial, realization of the benefit will come later.