If you were a brand or personality trying to break into crypto for the first time how would you do it?

Do thoughtful things onchain that can compound over time. 

This includes getting an ENS, buying reputable NFTs that can augment your own brand identity, posting thoughtful content via blockchain-based platforms, contributing to DAO governance, co-funding initiatives adjacent to your business, etc.

Enjoyer of human-made and machine-made jpegs on the blockchain | Member of GrailersDAO, Station3 and ARC | linktr.ee/buffets.eth

1000 $degen

I think for people that are more “web 2” focused they really have to buy into the idea that the future is onchain and this still takes time but agree

Thanks for generous tip!

Indeed, I think if brands want to be in crypto (and not just pay lip service to it), they will need to do meaningful things onchain. Not easy to do, but valuable things that compound are usually not so. Will be a strong differentiating factor too.