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Dan Romero
@dwr.eth
Consumer social products and marketing 1. Marketing creates 1) awareness and, hopefully, 2) demand to sign up 2. For nearly all consumer apps, ~50% of new sign ups never come back to the app after the first day! This declines over the next 30 days to get to a measure of day 30 (d30) retention. 3. Ideally, this decline curve “flattens” (i.e. asymptotic) or even “smiles”. This means you have a retentive product and you can measure $X spent turns into Y downloads and into Z sign ups and into A retained users. 4. However, if your product does not have a retentive curve, then all spending will do is make metrics go up for a bit and then air will slowly come out of the balloon. 5. Retentive social products work because their core value proposition and product / functionality / features creates long-term retention. Exceptional products do that and have a viral growth component (k-factor). 6. So before spending time and money marketing, be sure you have a product that benefits from the marketing.
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Yassine Landa
@yassinelanda.eth
Retention. Retention. Retention. I really believe need FC short form video and truly better algos (state of the art ML with online learning & smart exploration). Also when you have it you can start hyper personalising notifications (where you are, which device, which client, which WiFi even, what time of day, weather). This is the big update we will push for @mbd models - support for contextual features. There is critical social graph mass for doing this training for some segments on FC @dwr.eth.
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Dan Romero
@dwr.eth
> I really believe need FC short form video and truly better algos (state of the art ML with online learning & smart exploration). You need your user based to skew as video creators for that to be useful.
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