reka
@reka
want virality? the same way wardrobe malfunctions are a core part of ALL fashion shows to create viral moments all over the internet, what are you putting out there that triggers a response?? make people want to share. when awareness is the goal, any PR is good PR.
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Adam Wolcott Smith
@wyattsyrup
so what you’re saying is that we should cancel ourselves
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reka
@reka
cancel adjacent, what makes you be top of mind without getting cancelled
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Adam Wolcott Smith
@wyattsyrup
what I read is that awareness is the goal and virality is accidental, unless wardrobe malfunctions are intentional.. I try to tap into uncensored thoughts without harmful intentions (no trolling). That’s my ideological brand and by acting accordingly perhaps it could become viral but it’s also a crapshoot.
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