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reka

@reka

275 Following
2226 Followers
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@reka
sooooo are you blonde yet
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when i post three bangers in a day
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@reka
Brand positioning lessons for my fellow marketing enthusiasts, right from the intersection of culture and strategy:
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im in love! and its the convergence of decentralized compute, AI, and crypto.🫶 who is coming to the wedding?
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abstract chains with me and choose your fighter: - AA wallets - intent networks and solver marketplaces - zk proofs and verifiable compute
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even mediocre content that is animated or a video outperforms text based content engagement in most cases. post that content.
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are you a crypto business weapon like me today?
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going hard on socials for 4-6 months will differentiate you more in this industry than most other efforts. start today.
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want virality? the same way wardrobe malfunctions are a core part of ALL fashion shows to create viral moments all over the internet, what are you putting out there that triggers a response?? make people want to share. when awareness is the goal, any PR is good PR.
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mindshare in the market is literally making people think about you. obvious paths, be the most: - loud (reach proof) - controversial (opinion proof) - respected (knowledge proof) - popular (social proof) a good marketer builds on one pillar heavy, but plays on all the strings.
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the hypothesis is simple: consumer driven automations will take over the ecosystem and scale crypto activity to what this magnificent infra stack was built to take.
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question for my fellows: if you had $10,000 USDC right now, where would you stake it
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say it with me now: i know i am missing out on many things, and it's okay.
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create allure by being in plain sight
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so you are building in public but dont post about it because you are busy building so you are actually building in stealth
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showing up to the berlin crypto function in white and a pink @chipped hat?? weird
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snooping on people pulling out their chase and revolut accounts in the cafe to handle their finances from their phone really makes me hungry for accessible, fun, easy, mobile crypto
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pss pss pss kitty did you know, its risky if its not risky
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when your cmo installs vsc and docker, you know you are so back
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asking for feedback on my writing being amazed how accurate and precise some of it is. whenever i am asked to do the same, i realize how much easier it is to "critique" something than making it from scratch. there is a lesson in there.
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