“45% of Gen Z are a fans of something that no one they know personally is a fan of”

makes sense

We asked @samirchaudry (from @ColinandSamir) about the future of social media.

"(It's about building brands). Views are available across platforms, but brands are timeless, and they matter a lot more."

"45% of Gen Z are a fans of something that no one they know personally is a https://t.co/eJVNJ1p2i0

TBPN

“45% of Gen Z are a fans of something that no one they know personally is a fan of”

makes sense

https://x.com/tbpn/status/1907800970568020263?s=46

This is what I try to teach my kids.
Don't jump the easy bandwagon of mainstream likes

'you could spend an hour on tik-tok and not remember what you watched'