In this special series of posts continuing our Token Launch Playbook, we cover token "do's and don'ts"; the ins and outs of tokens as part of overall compensation; a new cash flow model for web3 application tokens; and the art of tokencraft.

We also share more on how to prepare for token launches, and how to structure deals involving token rights and restrictions — including how to avoid predatory term sheets.

See also the first part of this series below, which covers what you need to know before you launch a token, as well as an operational readiness checklist from token creation to custody; rules for token launches and strategies for managing risk; and more.

Check out all of the new resources here: https://a16zcrypto.com/posts/article/guide-to-tokens/

Featuring @eddy, @milesjennings,  @hackr, @mehdi, @mason, @shuel.eth, & more.

Everything we at @a16zcrypto understand and believe about token launches, right at your fingertips:

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But in reality, there is no token playbook as much as there is no startup playbook. 
It’s all based on assumptions and hypotheses until there is real traction and confirmation.  
A token is just a catalyst but also a trap. A token launch is not successful until the whole model is sustainable and not anymore dependent on token emissions by the issuers. Few tokens achieve that equilibrium objective.