consumer crypto

what i love about crypto is how it rewards the early users that power and become champions of the product. we saw that yesterday with the $jup airdrop.

we are now seeing this unfold in the consumer world.  topicals (a DTC skincare brand) is giving three active community members a chance to attend their next brand trip

topicals fans engage within their community (on tyb.xyz) and get rewarded for it. traditionally, only influencers attend such brand trips. so, it’s cool & refreshing to see brands leverage crypto rails to incentivize their top consumers…who often times have more influence within their circles than paid influencers.

doing consumer crypto things /blocktower,  big /snackcaster nf.td/winnie

Best part is they always have 15% off with their membership NFT redeemable on Shopify.