quick style guide:

Base or base - not BASE or Base Chain or Base Network
Onchain or onchain - not OnChain or on-chain or on chain

"Base is for everyone."
"Onchain Summer is coming."

@base builder #001; onchain cities w/ OAK & city3

Also, it's not Web3 or Crypto. 

It's Onchain.

Building and publishing Farcaster growth playbooks. Chief builder @percs.

These terms are related but different imo

Web3 = next-gen, decentralized, user-centric web (rather than platform-centric) powered by blockchain tech

Onchain = something built atop/secured by a blockchain

But blockchains aren’t inherently decentralized, so technically something could be “onchain” but not web3

web3 product marketing // currently working w/ @espressosys @gauntlet // prev: @coinbase @darkblock 15 yrs in biz journalism // dad x2 👨‍👦‍👦

Absolutely. Didn’t realize we were just talking about reaching normies, but 100% agree that they don’t know or care about nuanced definitions and that “onchain” is the right term to use from a marketing perspective to reach them. 

Online 🔜 Onchain

I know what you mean. Normies don't know the difference and they don't want to care. 

Onchain just has a ring to it and it rhymes with online.

nah, it's just onchain - way easier to understand