Do layer 2 teams understand that by heavily branding their chain, that erodes the perception of credible neutrality? Ethereum feels incredibly neutral, in part, because it basically doesn’t have branding. There’s no official spokes people. It’s not associated with a big for-profit. No commercials. 

Ironically, maybe this is actually OK for right now considering almost all L2’s are still at stage zero, so the perception is actually accurate to reality. 

I think the best name for an ethereum L2 would be “ethereum L2”