the real reasons why apple hasn't said "ai" a single time during wwdc is the same why they don't use the word "metaverse"

it's branding — and apple lost the naming game

metaverse — meta
ai — openai

apple doesn't want to give coverage to the competition

cto @ bwl.gg (lunchbreak.com), 80M+ users (bdut.ch) 🙏 built @remindme, @mintit, @gpt, @healthbot, farcantasy.xyz

yeah right

except they use non-meaningful terminology all the time

you're just ignoring it

Or, they know it isn’t meaningful terminology to their customers

𝖒𝖆𝖓𝖉𝖆𝖙𝖚𝖒 𝖆𝖉 𝖆𝖘𝖙𝖗𝖆

> most the "AI" mentions are buzzwordy for hype and the speculative rumor.

analyze the rest of words in the presentation and you will see that apple does use a lot of buzzwords for hype — which means that leaving out "metaverse" and "ai" words isn't due to their "buzzwordyness"

they definitely mentioned several machine learning architectures, and they definitely applied what was actionable. 

imho this is sort of a sell the news reaction, most the "AI" mentions are buzzwordy for hype and the speculative rumor.

They’re creating their own market to dominate by name: apple vision and spatial computing

Imho much more humanized and sensible terminology than metaverse and AI.