My onchain activity has greatly increased since 1) mint with warps and 2) Zora-boosted mints 

Warps make it easy & guaranteed to mint in-feed (vs mobile wallet unreliability)

Zora boosted mints mean I can one click mint if I even remotely find something neat

cma.xyz. Founder /paragraph, ceo /mirror, previously at Google & Coinbase 

makes you kinda realize how much conversion is lost by just having to leave an app

Convenience is key 

I’m surprised at how many people like “read inline” frames we launched. I wasn’t convinced it was a great reading experience. But people love doing things in feed and thus onframe

i think it's just incredibly refreshing to be able to click sideways instead of having to scroll.

from an ergonomic standpoint alone it's a great way to reduce strain of using a handheld device, which is actually quite a powerful incentive. 

threads were always annoying to read and scrolling down reminds me of tiktok